Video Marketing Can Be the Most Effective Way to Reach Your Audience

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For the last decade, content marketing has been dominated by video streaming. Whether you’re a comedian posting funny videos to build a following or a business creating an informative product demo to help your viewers, choosing the right type of video message is crucial to boosting views and rankings. Here is a closer look at some of the most popular forms of video marketing for various content types.

Social Videos for Individual Messages or Projects

Streaming media is the foundation on which the social Internet runs. Over the last two years, Twitter and Instagram have piggybacked on the social video marketing success of YouTube and Facebook. Twitter released Vine, which allows the user to post and share six-second videos, while Instagram added video-streaming capabilities to their regular feeds.

The benefit of choosing social video is that it has the ability to reach many people in a short amount of time. If your video is only 30 seconds to a minute long and designed to capture your viewer’s attention within the first five seconds, there’s a better chance of getting more views, likes, and shares.

This type of content marketing is great for short messages, entertainment (i.e., funny videos), and sales messages.

The Birth of the Online Film Is Giving New Life to Video Marketing

There is a misconception that people won’t take time out of their daily routines to watch a video that is more than three minutes long. YouTube was built around this belief and, up until a few years ago, was dominated by it. The Coca-Cola Company has paved the way for those needing to deliver a message that cannot be adequately expressed in under five minutes, but still want to reach their streaming media audiences.

The seven-minute animated video for their new car line was a mixture of important information, humor, and entertaining visuals. It was quickly embraced by viewers and sent across the social media world. Other companies have also taken this route. Some videos have breached the 10-minute mark, reaching up to almost half an hour in length.

This type of video marketing can be tough, but for those with an important message to deliver and a penchant for creativity, the online film may be the answer to avoiding traditional marketing routes. Online films are best suited for extended product sales pitches or for providing a visual checklist of content that appeals to your audience.

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