Telestream Debuts Telestream Cloud, High Quality SaaS (software-as-a-service) for Video Encoding in the Cloud

Nevada City, California, April 7, 2016At NAB 2016 on booth SL 4525, Telestream, a global market leader in video transcoding and workflow automation solutions, will debut Telestream Cloud, a video encoding SaaS (software as a service) ideally suited to meet the needs of video production and post production professionals.  Telestream Cloud features support for the popular Apple ProRes video format, and extends the reach of encoding capabilities to a wider audience seeking Telestream quality encoding, while offering cloud-encoding scalability for current users.

Telestream Cloud LogoTelestream’s Cloud service offers high quality video transcoding for all formats and codecs, and dynamically scales in response to customer requirements. The service utilizes an easy yet powerful API to automate and integrate into customer workflows. File transfer and encoding times are optimized from any location since Telestream Cloud leverages multiple cloud service providers including Google Cloud Platform, Amazon Web Services and Rackspace.

Telestream Introduces ProRes Support to Telestream Cloud

Telestream’s cloud-based transcoding service provides users with a fast, intuitive and highly cost-effective means to start producing ProRes output. For media that resides in the cloud and is destined for OTT distribution, Telestream Cloud takes a fraction of the time to commission and operate compared with an on-premises approach. Telestream Cloud pricing is structured as pay-as you-go monthly subscriptions for quick scaling as your workflow changes with no upfront expenses.

Telestream Cloud features certified ProRes presets to deliver high quality video files that conform to Apple standards and ensures trouble free, cost efficient post-production on Apple’s Final Cut Pro platform, as well as other popular editing software packages. Telestream Cloud supports Apple ProRes 422 Proxy, LT, SQ, HQ with resolutions up to 4K.

“Since its introduction, ProRes has revolutionized the post market, fundamentally changing the toolkit available to the widest audience of pro editors, and has become a standard mezzanine format for many media workflows,” commented Barbara DeHart, VP Desktop and Cloud Businesses at Telestream. “Now, Telestream is providing new impetus to this revolution, providing confidence of error free encoded files that unauthorized implementations might produce. Our elegant Cloud infrastructure offers all users a low-cost means of producing high quality ProRes files for their media workflows.”

Telestream Cloud Product Sheet

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The Program Praises Speedy Panda Integrations

We had the chance to sit down with Coe Lottis and Eli Anderson from The Program to discuss how they used Panda for their newest project. Coe is a Partner and Director of brand Strategy. He crafts concepts for their brand partners, then brings those concepts to market. Eli is a Senior Application Engineer.

About The Program

The Program is a digital agency located in Portland, Oregon with a growing client base in Los Angeles. The agency has a number of big brand clients, such as Nike, Twitter, Obey Clothing and more. Most of their clients lean on them for technology, and new and innovative ways of interacting with consumers across digital touchpoints.

The Program’s newly launched project allows users to upload their own content. This year-long project uses Panda. “It has been a fun one for us,” Coe says. Eli adds: “The app is live in production. Everything is working great.”

theprogram

Ease Of Use Made Panda The Obvious Choice

For this project, The Program was looking for a cloud video encoding solution. They relied on their application engineers to pitch solutions they thought would be a good fit for the project’s needs and requirements.

0ee4f96The Program’s tech lead, Eli worked with Panda previously, so suggested it for this project. “This was the third large project integration that I used Panda for. I evaluated it along with a couple other solutions. One of the main reasons I chose it for this project is the ease of integration. I mainly develop on Ruby, and did all the integration from scratch. This project uses Ruby on Rails and Panda has great integration there.”

“What it came down to was ease-of-use more than anything,” adds Coe Lottis. “As we looked at what some of the options were, it became apparent that Panda was the right fit. Having a tech lead that was familiar and comfortable working with Panda made it our obvious choice.”

User Integrations Makes Panda A Turnkey Product That The Program Recommends

Panda can easily be integrated using a web interface, javascript API or other integration. The Program sees this as one of its key benefits. Eli used Panda’s Ruby Gem to integrate. He goes on to say, “I also really like the debug console that Panda has for uploads, and being able to send messages back to the application. It’s super handy. The tool is set up well, and is easy to use.”

Coe LottisWe asked Coe if he would recommend Panda for similar solutions. “I would suggest Panda for its user integration. When we have a large project that takes upwards of a year, we look for solutions that don’t require heavy lifting from an integration perspective. Panda has a turnkey solution that provides all the features we needed for the requirements of this project. We were able to roll it out with minimal effort, based on the service that Panda offers.”

Panda Doesn’t Slow The Train

Sometimes, integrating third-party tools can slow down a project path. Not so with Panda, Coe states: “When you look at having to integrate third-party systems, it can bog things down and really slow the train. It’s key for us to work with a third-party vendor, like Panda, where we can get the support and information that we need in a timely manner. You can hit hurdles when you work through certain levels of integration that sometimes aren’t necessary. It may boil down to a third-party service not remaining focussed on what their piece is. Panda focusses on what it does and does it really well. It’s allowed us to plug in and keep moving along.”

Panda’s Pricing Sweetens The Deal

In addition to ease-of-use and ease-of-integration, Coe Lottis goes further to say: “The costs are great. Panda’s pricing model allowed us to hang on to our budget.”

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